Why It Matters
Clover can support point-of-sale and payment workflows for practices with in-office transactions, retail products, memberships, or self-pay services. Understanding which marketing activities lead to those transactions can help the practice invest more intelligently. A connected experience also makes it easier to coordinate follow-up and retention after purchase.
What Captiva Manages
Captiva connects Clover activity to relevant CRM, website, ecommerce, and campaign workflows where supported. It helps organize payment-related conversion tracking, coordinate confirmations and follow-up, and bring transaction context into performance reporting. Captiva uses those insights to improve service promotions, retail campaigns, patient retention, and audience segmentation.
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